PRESS: Right In Front of Our Eyes

Posted on July 15, 2014 by Renee Bachner

right_in_front_of_our_eyes_nyack_hamletRight In FRont Of Our Eyes_nyack_hamlet
First in a series of stories about small, local businesses.
Published on Tuesday, 15 July 2014 20:11
Written by Donna Schmidt

 

 

A few weeks ago I was given a very high honor.

I wasn't given an award.

I didn't win a medal, ace a test, win a corporate challenge or break any records.

I became a spectacle.

No, not that kind of spectacle. The kind you wear in front of your eyes. Yes, I had a pair of glasses named after me.

Donna won't be available until Fall 2014, but I have never been so honored.

These designer frames are making me feel pretty special right in front of my own eyes.

The glasses are described as recognizable vintage detail embedded in medium tortoise or black premium acetate that create a look that's feminine and fashionable. Retro shaped spring hinge temples and a oversized lens area make these glasses a must have for any serious reader.

They also have a personality says the Renee's Readers website.

Donna's way is not always so laid back; she likes to be up to the minute in whatever is going on. Her style is just a little bit trendy and sometimes even over the top...just for fun. She loves people, finds the remarkable in the day to day and lives from the inside out. She's in the driver's seat.

I am not the only lucky recipient of a pair of designer frames named after me.

Renee Bachner, of Renee's Readers and Total Focus in New City http://www.reneesreaders.com honored many of her clients and friends with the same announcement way before the Donna was born, when she first launched her start-up business three years ago. Right then and there, Bachner decided that she would design readers after her very best clientele. Renee's Reader's branding was born.

The Bernie

Bernie Gelb is a client and devoted rock and roll fan. His semi-rimless design transforms a vintage look into modern day retro style. Gelb attended Brandeis and worked for a company as a concert promoter while still in college. After College he promoted names like Jimi Hendrix, Janis Joplin, The Band, Cream, Jefferson Airplane and Joni Mitchell. He became Joni Mitchell's Manager in 1971 and was the executive producer of several of her albums.

"It was a great time," he remembers. "I started collecting vinyls when the Beatles came out in 1963 and I have never stopped."

The Susan

Susan Wolper, another client of Bachner's, is described on the Renee's Readers website as having the courage to explore new paths that highlight her natural strengths and talents. "I was so flattered when Renee told me she was naming a pair of readers after me!" remembers Wolper. Wolper went back for her Masters Degree in education when her children were young and now teaches at Felix Festa Middle School in West Nyack. "Renee has unbelievable style, I wouldn't buy my glasses anyplace else. She is so patient." said Wolper.

The Libby

Libby Becker "The Libby" recalls when Bachner told her about her business idea. "We are amazed by Renee, I followed her through her re-entry into the working world and was flattered to have the Libby named after me....I had no idea she was doing this." Becker worked in fundraising and recently changed careers to work with an interior design firm, Romancing the Home Interiors out of New City. "After my first interview I said, when do I start? My interviewer, Marcy Sacks said, well I didn't hire you yet. " she laughed. But that's Libby's style. Marcy is also one of the optical store's terrific customers, and yes there is a Marcy frame and she proudly wears them when finding furnishings for her own clients.

All of Bachner's designer named clients can see clearly now. That was her vision all along.

Renee's Readers were created using Renee Bachner's more than 25 years' experience as a licensed optician, her background in fashion and design and the inspiration and feedback of her optical store customers. Designing her own line of reading glasses is something she wanted to do for years. Caring for her elderly parents at that time and faced with her own aging motivated Bachner to create Renee's Readers. The designer frames are made with attention to style and comfort --needs of her customers --in their reading glasses, Renee's Readers gives you the practical, easy chic looks that today's on the go style of living demands. Impressed with their ageless attitude further inspired her to name each Renee's Readers style after actual customers whose personal style and attitude shine through everyday.
Renee's Readers answers to what today's fashion is all about...great style comes from the quality and functionality that makes looking good easy.
Let Your Look Tell Your Story
http://www.reneesreaders.com

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