PRESS:New City Optician Releases Own Line Of Reading Glasses

Posted on April 30, 2013 by Renee Bachner


New City Patch

Local optician Renee Bachner, owner of Total Focus in New City, has started her own line of reading glasses called Renee’s Readers.

She said designing a line of glasses has been a longtime goal of hers, and getting everything together for the line took about two-and-a-half years, as Bachner did everything from design the frames to pick out the lenses to write the content for her website.

Bachner said the glasses are “chic” and they come in a wide range of colors and styles, designed to comfortably fit all differently sized and shaped faces.

“My customers were coming in and complaining about the readers we carried, saying they weren’t comfortable or they didn’t fit right,” she said.

The line was inspired by Bachner’s customers and the issues they had with other pairs of reading glasses.

“They’re flattering but not over the top,” she said. “They want something trendy and chic, but not something they wouldn’t feel comfortable wearing out.”

Different pairs are actually named after some customers and the style of glasses Bachner thought fit their personality.

Bachner held a kickoff event Thursday night to introduce Renee’s Readers, with many of those same customers and friends in attendance to celebrate the release of the line. Regular prices start at $65, although until May 9th, customers can save $20 off their first purchase of reading glasses as part of the Renee’s Readers Introductory Sale. People can get the discount by visiting the New City location, at 135 S Main St., or by visiting her website at

Bachner is also donating a portion of each sale to the Alzheimer’s Organization to benefit Alzheimer’s research and support services in honor of her mother, who has Alzheimer’s.

“My mother and I designed together for years,” Bachner said. “We designed clothes together. My mother could sew and would sew the clothes we designed. So I thought donating some of the proceeds to the Alzheimer’s Organization, as well as raising awareness about Alzheimer’s, would be a nice tribute to her. She was always very stylish and ahead of her time.” 

New City Optician Releases Own Line Of Reading Glasses | Patch