Our Cause

Alzheimer’s is being described as the “defining disease of the baby boomer generation”… our generation. Presently, 5.4 million Americans have Alzheimer’s and the rate is rapidly rising as the country’s 78 million baby boomers age. It can be mistaken with the normal signs of aging and easily go unrecognized in its early stages. Caring for someone with Alzheimer’s is a heart wrenching, draining experience as you see their personality change, memory erode and simple skills become impossible.

Even though some of us are busy now caring for our parents or other loved ones with this disease, we also have to be concerned with how we will be cared for. If this disease increases at its current rate, Medicare, Medicaid, health insurance and our savings will not cover the huge expense of the needed around the clock care.

The answer lies in increasing funding in research so that a cure can be found. Alzheimer's is astonishingly underfunded in comparison to other major diseases. Realizing the impending health disaster the government is stepping up its funding of research and caregiver support. But it still lags far behind. http://www.alz.org/boomers/

Even if you are not directly involved with someone who has Alzheimer’s, this is a critical issue that must be dealt with aggressively because of the medical and financial burden it will have as the population ages. For more information about Alzheimer's disease or to find out more about Alzheimer's Donations, visit www.alz.org

A portion of each sale will benefit Alzheimer’s research and support services.