Press

Introducing the Latest in Chic Reading Glasses

by Renee’s Readers

Renee Bachner, owner and designer of Renee’s Readers™, introduces a new line of chic reading glasses which salutes today’s changing attitudes towards aging and are fashioned after the unique style choices of her baby boomer customers.

Renee’s Readers™ is not only made up of a mix of styles that offer a comfortable, put together look, but they also highlight the diversity of our personalities as it translates into our style choices ...                      

New City, NY (PRWEB) April 26, 2013

Inspired by the changing and positive attitudes towards aging that she was seeing in her own boomer customers, Bachner created Renee’s Readers™ offering her customers chic reading glasses with a value for money alternative with the same top-performing quality and the trendy new looks and comfort features as in prescription eyewear, but without the expense. Regular prices start at $65, however, now through May 9, 2013 customers can avail of Renee’s Readers Introductory Sale, and save $20 off their first purchase of reading glasses by visiting ReneesReaders.com or visiting her New City store. Discounts will be offered at check out.

Renee’s Readers™ are inspired by and named after actual customers. The reading glasses provide sharp, clear vision. The frames flatter a wide variety of face shapes and are available in complexion enhancing colors, along with neutral staples such as tortoise shell and black. Each pair offers both chic style and comfort, with unique features such as long temples with sturdy spring hinges, wide bridges and a larger than usual lens area for easier reading.

A licensed optician with over 25 years of experience and a boomer herself, Renee saw a trend in the preferences of her customers. They wanted quality glasses that could endure the typical rigorous daily use associated with reading glasses, along with practical yet trendy, chic looks that speak to the ageless attitude of today’s baby boomers.

“I love that so many of my boomer customers continue to follow their long time interests or passionately begin new ventures. Today’s boomers can best be described as active and living life to its fullest with varied interests, enriched by their past experiences and progressive in their style choices,” says Renee. She adds that “Renee’s Readers™ is not only made up of a mix of styles that offer a comfortable, put together look, but they also highlight the diversity of our personalities as it translates into our style choices that can range from trendy, chic, classic and retro to funky.” Customers can choose from the sexy, geek look of Loni or the smart, chic style of Lisa or anything in between.

As a small local business, Renee’s Readers™ is dedicated to giving back to the community. In an effort to support the Alzheimer’s Organization, a portion of each sale will go to benefit Alzheimer’s research and support services.

For more information or to purchase a pair of chic reading glasses visit ReneesReaders.com

Boomer Customers Inspire Optician to Create Trendy Reading Glasses for Men and Women

ReneesReaders.com launches new line of trendy reading glasses for men and women named after actual customers that reflects Baby Boomers' influential style, product preferences and attitudes toward aging. They provide the same high quality found in prescription lenses and frames, but at non-prescription prices.

In creating these reading glasses, I wanted to highlight the personal style that develops with life’s experiences – to showcase the personalities and trendsetting fashion sense of the Baby Boomer generation

New City, New York (PRWEB) September 19, 2012

      Baby Boomers' personal style and attitude toward aging are the inspiration behind a new line of high quality, trendy reading glasses for men and women.  Renee Bachner, an optician with 25 years' experience, saw that her Baby Boomer customers wanted reading glasses that were trendy but not over the top and had the useful product features that they felt were most important. Inspired by their desires and personalities, she drew upon her fashion and design background to create ReneesReaders.com, which offers a selection of glasses actually named after her customers, such as as the modern day retro Bernie and the casual, elegant Libby.

    "In creating these reading glasses, I wanted to highlight the personal style that develops with life’s experiences – to showcase the personalities and fashion sense of the Baby Boomer generation.  They also had to be top quality.  Renee's Readers non-prescription reading glasses provide the same high quality found in many of the best prescription lenses and frames, but at non-prescription prices," says Bachner.  “I too am dealing with my own aging. Realizing it was now or never, I decided to pursue my dream."

    Renee's Readers are optical quality, providing sharp, clear vision. They feature timeless, classic shapes in an up to date modern design.  The selection of flattering frame styles and colors suit a variety of face shapes and skin tones.  They also offer the comfort features found in more expensive frames including long temples with sturdy spring hinges, wide bridges and a large lens area for easier viewing of reading material.

    ReneesReaders.Com focuses close attention on the details.  Its optical quality reading glasses are the perfect balance between practical and trendy. Classically flattering frame shapes and accents of color combined with high performance features, result in chic design you can rely on and feel at ease wearing.

For further information, please visit to http://www.reneesreaders.com.

A portion of each sale will be donated to benefit Alzheimer’s research and support services